Similarly, mail-order companies research the demographics of the people who buy their merchandise. Descriptions like “organic romaine” and “free-range chicken” are intended to appeal to a certain type of customer though perhaps not to the same customer who craves a thick steak. You may find that it is highly advantageous to know as much as you can about your target audience and to prepare your message to reach that audience, even if the audience is a coworker or your boss. Many of the documents you produce at work target a particular audience for a particular purpose. It may be a good idea to state exactly what you want to explain to that audience, or the subject about which you want to inform them or persuade them. On that card, you may want to write notes to yourself-perhaps about what that audience might not know or what it needs to know-so that you will be sure to address those issues when you write. You may want to identify your purpose and audience on an index card that you clip to your paper (or keep next to your computer).
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